Social Media Campaign
Launch Campaign
The Modern Marriage Dilemma
A comprehensive social media strategy to introduce the book with warmth, intention, and a consistent voice. Below you'll find the release countdown, content direction, posting schedule, and ready-to-use postables.
Countdown to Release
Launch Day Is Approaching
The book is here!
Target release: September 25, 2026 — update the date in the campaign data file when confirmed.
Content Direction
Four Pillars to Guide Every Post
Biblical Truth
Anchor every post in Scripture. Share quotes, verses, and reflections that reframe submission as God’s beautiful design — not a burden, but a gift.
Tone: Grounded, reverent, hopeful
Reader Connection
Speak directly to the modern woman’s heart. Address real fears, past wounds, and cultural confusion with warmth and empathy.
Tone: Tender, relatable, personal
Behind the Scenes
Pull back the curtain on the writing journey — prayer, research, coffee-fueled mornings, and the heart behind every chapter.
Tone: Authentic, warm, inviting
Visual Aesthetic
Maintain a consistent warm, golden-hour palette. Cozy interiors, soft florals, cream tones, and dusty rose accents that mirror the book cover.
Tone: Elegant, cozy, timeless
Posting Schedule
A Phased Approach
Teaser
4 weeks before launch
Spark curiosity and build anticipation without revealing too much.
Atmospheric cover reveals — show a corner of the book, a candle, a cozy chair. Caption with a single line of mystery.
Share the heart behind the project. Why this book? Why now? Short reflective posts.
Behind-the-scenes glimpses — manuscript pages, prayer journals, coffee moments.
Build-Up
2–3 weeks before launch
Reveal the cover, introduce themes, and grow the email list.
Full cover reveal, quote graphics, chapter teaser cards, and reader invitation posts.
Deeper dives into book themes. Share the “Why I wrote this” story. Drive to email signup.
Countdown sticker, polls (“What does submission mean to you?”), Q&A boxes.
Launch Week
7 days before — launch day
Create urgency, drive pre-orders, and celebrate release day.
Daily countdown posts (7→1), testimonial reveals, “One more day” urgency, and launch day celebration.
Longer-form reflections tied to each day’s countdown theme. Direct purchase links.
Live countdown, behind-the-scenes launch prep, unboxing videos, reader reactions.
Sustaining
Post-launch and ongoing
Keep momentum with reader photos, reviews, and community discussion.
Reader spotlight photos, review highlights, quote cards, and book club prompts.
Discussion questions, speaking engagement announcements, and gratitude posts.
Repost reader stories, share book-in-the-wild photos, and invite to book clubs.
Ready-to-Use Postables
Captions You Can Copy & Paste
Each postable includes visual direction, a full caption, and hashtags. Tap "Copy Caption" to grab the text and pair it with the suggested visual.
Visual Direction
Close-up of the book cover partially hidden by a cozy blanket, candle glowing nearby.
Caption
Something beautiful is coming… ✨ A book for the woman who has wrestled with the word “submission” and longed for a deeper, more honest answer. Stay close. More soon. ❤️
Hashtags
#TheModernMarriageDilemma #SarahWeise #BiblicalMarriage #ChristianWomen #NewBookComing
Visual Direction
Author photo or writing desk flat lay.
Caption
I wrote this book for the woman sitting in the pew who has quietly wondered if submission means silence. It doesn’t. And I can’t wait to show you what it really means. The Modern Marriage Dilemma is coming soon. ❤️
Hashtags
#TheModernMarriageDilemma #ChristianMarriage #SarahWeise
Visual Direction
Full book cover reveal — the flat cover art on a clean cream background.
Caption
Here she is. 🤩 The Modern Marriage Dilemma — and the opportunity to see biblical submission in a fresh way. This isn’t a book about rules. It’s an invitation to encounter God’s heart for your marriage — with compassion, truth, and grace. Coming soon to Amazon, Barnes & Noble, and Christianbook.com. Tap the link in bio to be the first to know! ❤️
Hashtags
#TheModernMarriageDilemma #BookCoverReveal #ChristianBooks #BiblicalSubmission #SarahWeise #NewRelease
Visual Direction
Quote card: “She was the finishing touch of beauty to all that God had made.”
Caption
Before we talk about submission, we have to talk about who you are. You are a daughter of a King. You are the finishing touch of beauty to all that God has made. And His design for your marriage is rooted in that identity — not in diminishing it. — from The Modern Marriage Dilemma
Hashtags
#TheModernMarriageDilemma #DaughterOfTheKing #ChristianWomen #BiblicalIdentity #SarahWeise
Visual Direction
Author headshot with the book.
Caption
Why did I write The Modern Marriage Dilemma? Because I was that woman. The one who heard “submission” and felt a knot in her stomach. The one who had more questions than answers. This book is what I wish someone had handed me — a fresh, compassionate, deeply biblical look at what God really intended. Not to burden you, but to free you. Pre-order info and release updates at the link below. ❤️
Hashtags
#TheModernMarriageDilemma #SarahWeise #ChristianMarriage
Visual Direction
Countdown graphic — “7 Days” with floral divider.
Caption
Just ONE week until The Modern Marriage Dilemma is in your hands! 💓 If you’ve been waiting for a book that meets you where you are — with truth and tenderness — this is it. Turn on notifications so you don’t miss launch day. And tag a friend who needs this message. ❤️
Hashtags
#TheModernMarriageDilemma #OneWeekToGo #BookLaunch #ChristianBooks #SarahWeise #BiblicalMarriage
Visual Direction
Testimonial graphic — short reader quote on cream background.
Caption
“I’ve never read a book on submission that made me feel so seen and so hopeful.” Real readers. Real impact. The Modern Marriage Dilemma launches in DAYS. Are you on the list? Link in bio! ✨
Hashtags
#TheModernMarriageDilemma #BookLaunch #ReaderReview #ChristianWomen #SarahWeise
Visual Direction
Launch day celebration graphic.
Caption
TODAY IS THE DAY! 🎉 The Modern Marriage Dilemma is officially available! If this message has touched your heart — if you’ve wrestled, wondered, or waited for a fresh look at God’s design for marriage — this book is for you. Grab your copy on Amazon, Barnes & Noble, or Christianbook.com today. And share this with a friend who needs to read it. ❤️ Link in the comments!
Hashtags
#TheModernMarriageDilemma #LaunchDay #SarahWeise #ChristianBooks
Visual Direction
Reposted photo of a reader holding the book.
Caption
Nothing makes my heart happier than seeing this book in YOUR hands. ❤️ Tag me in your photos — I love seeing where The Modern Marriage Dilemma is landing. Your stories, your coffee shops, your small groups… it all matters. Keep sharing. The message is spreading! ✨
Hashtags
#TheModernMarriageDilemma #BookInthewild #ReaderSpotlight #SarahWeise #ChristianBooks
Visual Direction
Discussion question graphic.
Caption
Book Club Question of the Week: What did submission look like in your home growing up — and how has that shaped your view of marriage today? Share your thoughts below. There’s no judgment here — just honest conversation and a community growing together. ❤️ Grab the full discussion guide at the Book Club page on my website.
Hashtags
#TheModernMarriageDilemma #BookClub #DiscussionQuestions #SarahWeise
Staying Consistent
Keep the warm, golden-hour aesthetic across all visuals. Pair every post with the book's cream, dusty rose, and warm brown palette. Lead with Scripture, speak to the heart, and always invite the reader into community.
Use the promo cards and quote cards as ready-made visuals for your posts.